January 2012
4 posts
December 2011
3 posts
Crystal balls, with symmetry. →
November 2011
2 posts
Russell Simmons schoolin at Occupy Wall Street.... →
All Common Craft Videos, Now with Captions (For... →
Just a few hours after we published our first production, I learned a valuable lesson about videos. Someone posted a comment that said something like “This video is great, too bad a…
Jack-O-Lantern. →
October 2011
5 posts
Saturday. →
It's That Time of Year: Zombies in Plain English →
Please don’t take the zombie threat lightly. Protect your brain and learn how to kill the UNdead. Watch Zombies in Plain English:
Happy Halloween from Common Craft!
The Roots of Live Action Animation →
People often ask about the origins of what has become known as “Common Craft Style” and what inspired us to use paper cut-outs, hands and a whiteboard. The truth is, it was a…
September 2011
3 posts
New Video: Search Engine Optimization (SEO) -... →
If you’re the owner of a website, you know the power of search engines. If your website shows up high in the results, it means more visitors to your website. Unfortunately, it’s…
Making Common Craft a Global Resource →
A while back we realized something interesting about Common Craft videos: they travel well. We can replace my voice with the voice of a Spanish or Japanese speaker and the…
New Video: QR Codes Explained by Common Craft →
You may have seen these little codes around. They’re in newspapers, on storefronts and products. They’re called Quick Response (QR) Codes and they’re meant to used with your…
August 2011
3 posts
One Producer's Perspective on Copying "Common... →
After noticing a Twitter conversation mentioning Common Craft, I met Chris Johnson of Simplifilm.
Last week Chris posted a blog post that provides a look at his position…
Reactions to the New Common Craft →
We’ve been lucky over the years. Our videos tend to speak for themselves and have helped to build a little buzz and help our brand without too much formal PR. But with the launch of…
July 2011
5 posts
Lessons Learned in the Custom Video Industry →
Recently Cisco released a study that predicted that by 2013, 90% of all consumer IP (Internet) traffic will be video. 90% two years from now. Wow.
I imagine a good portion of this will come from…
June 2011
4 posts
What is Common Craft For? →
It’s taken years and lots of discussions with our fans to understand the answer to the simple question: what is Common Craft for? We’re just a small company, we don’t have a research…
May 2011
5 posts
: http://twitpic.com/54polo Create your own cool... →
The Rocker - A Scene from Our Forthcoming Intro... →
Sachi and I have been working on the intro video for the New Common Craft (#NewCC). This is one of our favorite scenes:
Curious? Sign up to be notified when the NewCC is ready.
April 2011
2 posts
The Startup Video and Explania →
I’m biased, but I think nearly every business website could benefit from a video that explains what they do in about two minutes. This is certainly true with startups - these young businesses are…
March 2011
2 posts
The Truth About Ladders →
I’m sure you’ve heard the superstition that it’s bad luck to walk under a ladder. Like many superstitions, it’s rooted in a real-world consequence. The truth is, walking under ladders has…
February 2011
2 posts
Video: BitTorrent - Explained by Common Craft →
Today we’re publishing a new video: BitTorrent Explained by Common Craft
Watch the video.
Chances are, even if you’re one of the millions who use BitTorrent every day, you don’t…
January 2011
5 posts
Citrix GoToTraining - Custom Video →
The world of education and training has seen its share of innovation recently. After hundreds of years of in-person stand-up training, educators have new options. Products like GoToTraining now…
December 2010
1 post
Epipheo Studios Joins the Explainer Network →
Today we’re excited to announce that Epipheo Studios has joined our Explainer Network of video producers.
I remember when I first saw an Epipheo (what they call their video…
November 2010
8 posts
Video: Social Media and the Workplace - Explained... →
Today we’re publishing a new video called Social Media and the Workplace - Explained by Common Craft.
As so many of you know, Social Media and especially sites like Facebook and…
